INVENT 2023 Finalist Profile: SEQO
Founder names: Brendan Lowry and Claire McCaffrey
What is your background?
Claire McCaffrey; 10 years in the TV and Film Industry, working across various roles in make-up, including design. Claire has worked in productions such as Game of Thrones and The School for Good and Evil.
Brendan Lowry, Senior Innovation Partner at Digital Catapult, the UK Authority on advanced digital technologies, and previous founder of a tech start-up.
What inspired you to start your business?
Claire has been working in the business for many years and has noticed significant challenges such as delays, overtime and re-shoots. These challenges are mainly due to the industry not having proper processes or procedures in place.
Claire and Brendan, who have been friends from school, partnered up to build a solution to solve these issues within the industry.
What problem are you solving?
The process for filming tv and film productions is vast, expensive and inefficient, costing the industry over £5BN a year. Our founding team has worked in the industry for over ten years and has worked in various roles. The problem is, data is complex, siloed and unsecured, and because of this a lot can - and does go wrong. Delays, re-shoots, lost IP, increasing timelines and budgets - all due to the fact there is no system or procedure in place.
Who and where are your potential customers?
We intend that our platform will be built for the production crew, by the production crew. Our customers are production companies, no matter size or geography.
What do you think is the potential for your business?
We have a global reach, and we aim to provide our platform to the biggest of production companies, such as Universal, MGM, Disney and Paramount.
Where do you hope to be 5 years from now?
To be the preferred partner for global production companies seeking to commission new projects. Our platform will have become an indispensable part of the production journey, streamlining processes, enhancing creative output, and elevating the industry's efficiency.
Follow SEQO’s journey on LinkedIn!